LIQUI COFFEE SHOP DESIGN
CAFETAL COFFEE SHOP
THE PROJECT

Liqui has created original coffee shop designs for a number of speciality coffee shop owners where we have also developed their brand through our own branding agency Crate47. As independent coffee farmers, Cafetal wanted to expand their ‘farm to cup’ business in Arizona with a new coffee shop interior and brand refresh. Through our US office we were ideally placed to take on this project.

Sketch of front counter area for Cafetal coffee shop Interior design by Liqui
Sketch of banquette seating area for Cafetal coffee shop Interior design by Liqui
Cafetal interior view showing the banquette seating area with lampshades and branding behind in one of Liqui's coffee shop designs
Cafetal interior view showing the banquette seating area with the front counter behind in one of Liqui's coffee shop designs
Cafetal interior view showing the front counter and banquette seating area in one of Liqui's coffee shop designs
'A true synergy between our coffee shop designs and the branding offers our clients a fully integrated service.'
THE SPACE

Inspired by Cafetal’s Columbian farming roots, our cafe design has a tropical feel. It’s open and airy, using a mix of natural materials throughout the interior as with many of our coffee shop designs. The numerous light shades are made of rattan wicker which compliments the large wooden ceiling fans that hang from the open rafters. The pale timber tones are picked up in the louvred shutters on the windows and the slatted walls, as well as in the open structure over the counter. The herringbone flooring carries the theme through and adds to the general warmth of the coffee shop design.

 

The tropical feel of the interior design is enhanced by the profusion of plants everywhere. The hanging baskets in front of the counter; the ferns against the wall behind the banquette seating; and the living wall at the rear also help to define the different spaces within the open-plan coffee shop interior. Dark walls have been introduced with this in mind too, and on one of these there is a selection of black and white photos celebrating Cafetal’s long history in the coffee-growing business. Their Columbian roots come through in the brand pattern on the banquette cushions which was inspired by traditional textiles from the region. This sort of subtle environmental branding is indicative of our coffee shop designs when we work in conjunction with Crate47 on branded interiors.

Cafetal interior view showing the front counter in one of Liqui's coffee shop designs
Cafetal interior view showing branding with banquette seating area behind in one of Liqui's coffee shop designs
Cafetal interior view showing the photo display with a living wall behind in one of Liqui's coffee shop designs
'We offer our clients a joined-up service that results in a harmony between the style of our hospitality design and the visual identity of the brand.'
Cafetal interior view showing front seating area with slatted window behind in one of Liqui's coffee shop designs
Cafetal interior view showing the front counter in one of Liqui's coffee shop designs
Cafetal interior view showing the front counter and window seating in one of Liqui's coffee shop designs
Cafetal exterior view showing the outside seating area and branding for one of Liqui's coffee shop designs
Cafetal top-down view showing the layout for one of Liqui's coffee shop designs
'Subtle environmental branding is indicative of our coffee shop designs when we work in conjunction with Crate47 on branded interiors.'
THE BRANDING

In addition to creating the brand pattern, Crate47’s rebranding of Cafetal included a refreshed coffee shop logo design. A wooden CNC cut-out of which hangs on the inside of the front window – applying the brand to the interior in a way that is in keeping with its style. With Liqui and Crate47 working hand-in-hand on a project it can create a true synergy between our coffee shop designs and the branding – offering our clients a fully integrated service.

Cafetal branding by Crate47, shown on a bottle, a glass and a coffee bag sitting on a table, for one of Liqui's coffee shop designs
Logo design in black and white for Cafetal branding by Crate47
Cafetal branding by Crate47, shown on a menu design, for one of Liqui's coffee shop designs
Cafetal branding by Crate47, shown on a business card, for one of Liqui's coffee shop designs
Cafetal branding by Crate47, shown on takeaway coffee cups, for one of Liqui's coffee shop designs
Cafetal branding by Crate47, shown on an enamel badge, for one of Liqui's coffee shop designs
Cafetal brand pattern by Crate47, shown on a hat band, for one of Liqui's coffee shop designs
Cafetal branding by Crate47, shown on coffee bags, for one of Liqui's coffee shop designs
Cafetal branding by Crate47, shown on a bottle, for one of Liqui's coffee shop designs
Cafetal branding by Crate47, shown on a glass, for one of Liqui's coffee shop designs
Cafetal branding by Crate47, shown on the web design, for one of Liqui's coffee shop designs
SERVICES PROVIDED

Cafe Interior Design | Visualisations | Specifications | Branding