LIQUI BRAND EXPERIENCE DESIGN
CHIMNEY CAKE BAKERS - LONDON
THE PROJECT

Liqui are proud to have created this restaurant design. The team worked with an exciting client that specialises in the Eastern European baking of Chimney Cakes.

Set in the heart of North London, Chimney Cake Bakers boasts a new range of furniture made entirely by Liqui whilst all the branding was taken care of by Crate47, Liqui’s sister company. This project marked the first collaborative effort of Liqui and Crate in the design of a high street store.

Liqui gave the restaurant design a styling that combines the matt finish of reclaimed wood with stripped back painted brick to produce a warm, bohemian environment. The stools and tables were designed to add simplicity to the space whilst the branded pattern on the stools enhances the elegance of the restaurant’s look.

Liqui’s shopfitting team worked to procure the build of the interior and meet all the necessary health and safety requirements. Meanwhile the Liqui team was busy at work to ensure the holistic design of the café and the continuity of the full ‘Chimney Cake Bakers experience’.

Liqui and Crate47’s dual involvement in this project worked seamlessly to create a considered designer restaurant with a strong and relevant brand identity.

BESPOKE TABLES AND SEATING

The furniture for the restaurant had to reflect the brand identity being created by Crate47. To achieve this Liqui set about designing a range of tables and seating from scratch. The range created has been dubbed the ‘Pint’ Collection in reference to its milking stool origins, hence the sizes: Quarter Pint, Half Pint and Pint. The stools have been upholstered with the gypsy print brand graphic, which along with its attractive beech legs help to tie in with the overall theme of the restaurant design.

"From logo, to furniture to interior all created
under one roof"
BRANDING AND SIGNAGE

Alongside Liqui Crate47 managed the branding and graphic design work for the project. This included signage, logo, illustrations stationary and website.

Conscious that the brand was to be used as a franchise model, Crate designed a logo that was bold and instantly recognisable complimented by a floral gypsy pattern (a homage to the Chimney Cakes Eastern European roots) to help soften the whole brand identity. This was then rolled out through all media including the website, menus, signage, furniture and interior.

SERVICES PROVIDED

Restaurant Design | Branding | Bespoke Furniture Design | Manufacture | Installation