Coffee Masters was hosted for the first time at The London Coffee Festival 2015 and was expanded upon during 2016. It’s the new fast-paced multi-disciplinary barista competition developed by the team at Allegra in collaboration with Liqui and the coffee creative duo DunneFrankowski.
Liqui handled the design of the arena – from the furniture to the bespoke competition ready bar, including consulting on the design style for all surrounding sponsor stands such as with Brita and Mahlkönig.
Liqui set out to design an immersive and vibrant environment that would take visitors into the world of Coffee Masters through coherent design. The central Coffee Masters bar was designed to be easily accessible for all competitors and stand out as the main attraction point. This was further reinforced with its’ intelligent use of an ‘S’ shape enabling each of the competitors to work in their own space, whilst the crowd could enjoy the show with a good view of them. This was enhanced even further for the 2016 competition with the use of tiered seating designed by the Liqui team.