When considering the labels we thought that the water itself should be at the core of our approach and decided to use predominantly clear labels high-lighting the logo against backgrounds in the shape of a world map which tied in with their clean water aims for the world. Various shaped and sized bottles meant different layouts for each of the labels. Both reel-fed and cut and stack processes were used in the production of the assorted labels – the printing of which was overseen by ourselves at the printers.
By keeping the design of the labels as uncluttered as possible it gave the brand a fresh look that fits well within the upmarket events realm where Life Water bottles can often be seen adorning the tables.
We designed a brand new sports bottle which was evolved around a clean, modern shape using embossed and debossed elements including an encircling hand grip in the form of a repeat pattern of the droplet symbol.