BRANDING
MAMAWAWA'S BEACH SHACK
THE PROJECT

This relaxing and informal beachfront restaurant design is a carefully branded environment that has been designed as a franchise model. Once again, Liqui and our branding agency Crate47’s dual involvement in this project has worked seamlessly to create a considered designer restaurant with a strong and relevant brand identity.

The interior makes full use of reclaimed materials producing a warm, relaxed environment. This clever use of materials created an industrial beach shack aesthetic in the form of dark and weathered woods, ceiling and wall tiling and industrial style lighting. The beach shack look is further reinforced with the use of surfboards and imagery carefully placed throughout the interior. This selective choice of materials not only creates a welcoming and immersive interior but also satisfies requirements for an affordable build without any high-cost elements.

As always Liqui’s fit-out team are on hand, able to handle the installation and manufacture of the bespoke interior – all coming together to provide a unique turnkey service that we at Liqui and our sister company Crate47 pride ourselves on.

"A relaxing and informal restaurant interior”
BRANDING AND SIGNAGE

Alongside Liqui, Crate47 managed the branding and graphic design work for the project. This included signage, logo design and imaginative illustrations which feature strongly both in the interior and on printed material such as the menus.

It was a conscious decision that the brand and interior could be used as a franchise model therefore Crate47 designed a logo that was both bold and instantly recognisable. It’s a harmonious partnership of a strong brand identity and a strong interior aesthetic which play off each other perfectly creating a comprehensive and detailed restaurant that is at its core a friendly and informal social environment.

SERVICES PROVIDED

Restaurant Design | Branding | Visualisations