BRANDING
RISE
THE PROJECT

Rise was another joint project with Liqui Design who undertook the interior design of this speciality coffee house in Dubai, while Crate47 created the branding and print design.

The name Rise refers to the lift that coffee drinkers get, particularly in the morning, so we incorporated the idea of a rising sun into the otherwise typographical logo design by raising the dot of the ‘i’ higher than it would normally be placed. We also introduced the colour gold for the dot as a reference to the glow of the sun.

SUB-BRAND

Our sub-branding included a pattern that was a repeat of the house shape that was integral to the coffee shop design. This had come about because our client had talked about creating a home from home for their customers. The pattern helped to tie the brand and interior together as it was used throughout the graphic design of several print items required for the coffee shop. These included a clipboard style menu design, aprons, paper cups, takeaway bags, and business cards.

SERVICES PROVIDED

Branding | Print Design